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CRICKHOWELL COMMUNITY GROUP

JUBILEE SEDAN CHAIR RACE

BRIEF

Crickhowell Community Group were looking for an event to draw the people of Crickhowell into the town centre to both celebrate the Queens Diamond Jubilee in 2012, and to support the local businesses and pubs.
 

SOLUTION

The Jubilee Sedan Chair Race was designed as the central event in the town’s three day celebration and was promoted via flyers in all the local businesses and articles in the local papers. Races were held along the high street, with teams of four carrying a ‘regal’ volunteer.

OUTCOME

Large numbers of people of all age groups turned up to celebrate the day in the town centre, despite the rainy weather. Local traders reported turnover benefiting from the event and are looking to put on an annual event.

 

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