Overview
Bloor Homes were looking for a unique way to raise their corporate and community profile and image within Lyme Regis, particularly in the family segment.
In October 2017, the Bloor Homes Spine-tingling Town Trail was created as an event within the Lyme Slime Halloween Festival in Lyme Regis, taking place during the October half term holidays.
– A branded trail and booklet were created for participants with clues leading around the town and a small prize for those completing the challenge.
– To promote their involvement a targeted campaign involving local press, billboards, posters, promotion within 21 local primary schools, flyers, via social media and on-line.