In 2016 Letchworth BID team commissioned Wacky Nation to devise a fun event which would help launch and enhance their newly revamped Letchworth Food & Drink Festival. Letchworth was the very first garden city so we used this historical knowledge and created the World Garden Gnome Bowling Championship, which offered lots of opportunity for great promotion on social media.
The contest captured the competitive nature of the passers-by & there was very few time periods over the two days when someone wasn’t taking part.
“Thanks so much! We are really happy with how the event went”.
Hannah Insted, Letchworth BID team