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WELLINGTON CHAMBER OF COMMERCE

WORLD WELLINGTON BOOT THROWING CHAMPS

BRIEF

In 2009 Wellington Chamber of Commerce commissioned Wacky Nation to devise a fun event which would attract the local community into the town centre and increase footfall in the shops.

 

SOLUTION

Wellington is the ancestral home of the Wellington boot, so it seemed appropriate to host the World Wellington Boot Throwing Championships in the town centre, with categories for all ages.

 

OUTCOME

Over 500 people attended the inaugural championships, with competitors ages ranging from 3 years old to 70 years old. The event was deemed highly successful.

The event has been repeated every year since its inception, with Wacky Nation hosting the event each year. The number of competitors (and trade stalls) has increased year on year and now number in the thousands, with many competitors travelling from other towns to attend the event and purchase from local shops.

 

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